ICDOMP - 2019
8th International Conference on Digital Outreach and Future of Management Practices - 2019
Organized by
PG & Research Dept of Commerce & PG Dept of Fashion Technology & Costume Designing Bon Secours College for Women, Thanjavur, India.
Feb 14, 2019.

It is the goal of every company to gain the most from investment in advertising. Contrary to conventional wisdom that sustained spending in advertising is needed to maintain high levels of sales, the concept of marketing persistence suggests that short term advertising campaigns can have long-lasting impacts on sales.

Abstract— Digital marketing is the marketing of products or services that use digital technology, primarily on the Internet, but also includes mobile phones, display advertising and any other digital media. The world has transformed into a very digital environment. Magazines are not only digital, we perform many daily tasks, such as online banking.

Digital Economy refers to an economy that is based on digital technology, although increasingly perceive this as conducting business through markets based on the internet and the World Wide Web. Digital India is a flagship programme to transform the entire ecosystem of public service through the use of information.

ESG is a strategy for evaluating investment decisions based on Environment, Social or Governance criteria. Only stock of such companies are chosen which cause the least harm to the environment, those that safeguard human and social rights and those which promote good governance standards. Finding ethical companies is difficult as it is not mandatory.

The present study was carried out to characterize the bioactive constituents present in the herbal extract using FT-IR analysis. Terminalia bellerica was selected for the current investigation. The preliminary study was done with the extracts of Terminalia bellerica using well diffusion method against E.coli and S.aureus.

This article reviews the bird’s eye view of the need for information system in hospital. Hospitals are concerned with most vital aspects of human life. The goal of hospital is to provide best possible patient care. To achieve this goal a hospital has to utilise its resources wisely. Every organisation receives inputs, transfer these inputs in an effective.

Digital India is an initiative taken up recently in 2015 by the government of India. It is a process instigator with the motive of providing all government services to the citizens, both residing in rural and urban areas. The entire services can be provided electronically through internet connectivity. Thus India can be identified as digitally empowered.

Today's scenario is full of up-today need of contemporary future online advertisement is increasing dramatically. Businesses are spending more on online advertisement. The problem of companies is the knowledge of how the consumer will spend to various things that will be used for achieving their goal. The study on impact of online.

In this study, cotton fabric is dyed with extract of ocimumbasilicum (sweet basil) leaves, that dyed cotton fabric is tested for antibacterial activity and phytochemical analysis. Antibacterial activity is done by diffusion method. Streptococcus sp, Staphylococcus sp, Klebsiellasp, Bacillus sp, Pseudomonas sp is analyzed in this activity.

The securities and exchange board of India called SEBI is the regulatory authority established under the SEBI act 1992 and is a regulator for stock exchanges in India. SEBI has major and primary functions include protecting the investor interests, promoting and regulating the Indian securities markets.

The purpose of this study is to analyze and identifying the strengths and weakness of an employee it serves as a guide for formulating a suitable training and development program me to improve his quality of performance in his present work. By letting the employee know how well he is doing or where he stands with his superior it tells him what he can do to improve

Naturally, women are hard workers. From the beginning they engage themselves helping with their husband’s works. Most of them, dislike hiding themselves with in the four walls. They want to show their talents in various levels. Achieve something is the main goal for them. Dedication, hard works, kindness, honesty are there in born nature of them.

The purpose of the study is to analyse about the effect of digitising the banking sector among the illiterate people. Banking is one of the largest service sectors in India. Digitising the banking sector will reduce the online frauds and will improve the use of plastic money. But for a country, like India where the literacy rate is low this decision will affect the routine life of a Citizen who does not have any big economic background.

Investments of all kinds are a source of development in an economy because they represent the savings of the economy. Till the recent past, Investment decisions were the sole prerogatives of the male members of the society. But in the 21st century, the empowered women have entered into almost all fields and Investments are no exception to them. They have nowadays started to play an integral part.

Employee Selection is the process of putting right men on right job. It is a procedure of matching organizational requirements with the skills and qualifications of people. Effective selection can be done only when there is effective matching. By selecting best candidate for the required job, the organization will get quality performance of employees. Moreover, organization will face less of absenteeism

Business must balance the potentials and interest of various sections of society. Corporate Social Responsibility (CSR) is a very common term in the company and societalsegments these days. CSRis too important that many organizations have sorted their fundamentalethics to include social responsibility. CSR enables a supportable development by bringing economic, social and environmental.